OPEN CIRCLE

Open Circle partners with school communities to promote social and emotional learning (SEL) and development for K-5 students.

 

PROJECT SCOPE AND DELIVERABLES

SIC worked alongside Open Circle and ultimately created a marketing plan to target potential new partner schools for future growth, as well as developed an annual sustainability plan to retain engagement with current partner school.

 

MARKET RESEARCH

We conducted market research and identified current demand, regulations, and future expansion areas within the Social and Emotional Learning (SEL) marketplace.

COMPETITOR ANALYSIS

Upon analyzing other SEL organizations (through primary and secondary research), we identified the best practices including program structure, marketing strategy, and areas for key differentiation.

MARKETING STRATEGY

Keeping in mind the goal of growth, we used our findings from our research to develop an implementable marketing strategy that would emphasize Open Circle's differentiators and most effectively reach new schools.

YASMIN MULLA

PATRICK RICH

LUKE TORTORA

NEHA KISHORE